Founded in 2018 by Yasuko Tadokoro and Thien Vu Dang, the non-profit organization,
whose mission is to promote ties between Asia and Quebec,
quickly attracts thousands of Quebecers of all origins thanks to the YATAI MTL event, a Japanese street market. During the pandemic, they set up Japan Week, a route of restaurants and shops across Montreal, aimed at celebrating Japan while supporting local businesses.
The organization is also organizing POCHA MTL, a Korean street market, as well as RAMEN RAMEN, a celebration of Japan's iconic dish, and the ASIASIA Market to celebrate Asian Heritage Month. In addition, they helped organize SHONI, a sidewalk sale to celebrate the cultural diversity of Shaughnessy Village in downtown Montreal.